Brand colour palettes are one of the things new business owners geek out about the most. There is something super soothing about taking your business values and translating them into hex codes.
BUT if you’re having trouble taking your Alternative Business’s values from brain to ink, or communicating your vision with your designer, start with creating a Brand Colour Palette. Here’s how to do it quickly and easily, and better still, for FREE.
Creating Colour Palettes
Creating colour palettes is one of the best places to start when you are deciding the colours to use in your art, or which colours to use to invoke certain emotions.
It is fun and easy to do, and can help you look professional and consistent to your audience. More consistency = more brand cohesion. Which means more brand cohesion leading to more recognition and conversions. Winning.
Creating colour palettes for your brand’s moodboards, or just for fun, is also a great way to practise using colour and understanding what works, and what doesn’t.
Tool for Creating Colour Palettes
One of the best ways o get started with creating moodboards is to pull an image that captures the vibe you are looking for. These three online tools will help you do that.
Canva is an excellent online design tool that every Alternative Business owner should be aware of. Many small businesses now use Canva to do their own design. This provides both the potential for some really wonderful designs…. and some really 💩 ones. That is where TW Inked can come in to save the day.
Canva also have a colour palette tool which integrates into their programme straight away. You can upload your image, generate the colour scheme and get started straight away.
However, one major con with Canva for generating colour palettes is that you have no control over the colours given. This is great for basic designing, but not so good if you want to really fine tune your colour messaging.
Coolors is a great tool to create colour palettes with. Like Canva, you can upload an image to select a corresponding colour palette. It even has a remote image option so you can add image links from around the web. You have a bit more control over the colour selected with Coolors too, as you can select colours from the image or allow the programme to generate it automatically.
You can lock, adjust and mix the colours presented with Coolors, or if you are feeling adventurous, just hit ‘Generate’ to see random colour palettes you can tweak. This is a great starting point if inspiration is looking a little thin on the ground.
Using Adobe to create colour palettes gives a fair few options that make it more suitable for professional designers, or at least those with a strong idea of what they are looking for. Not only do you have more control over the colours selected, you can also switch to the colour wheel view create various colour schemes including monochromatic, triadic and colourful variations.
The best feature however is that if you are an Adobe user, you can save the colour themes created directly to your Adobe CC suite. So you can use it across the Adobe suite in seconds.
In the End
… it is up to you which tool you use, just make sure to create colour palettes often. Share them places like Pinterest to both show clients that you understand colour, and to have a little fun.